Marketing Strategy in 2026: How to Design It So It Actually Works скачать в хорошем качестве

Marketing Strategy in 2026: How to Design It So It Actually Works

The beginning of the year is a time for planning—but if your marketing strategy looks great on slides and then falls apart in practice, it’s usually not about a lack of creativity or people’s incompetence. In this episode, I break down why strategies fail to deliver real business results, where companies get lost between planning and execution, and where Zoho comes in as the organization’s “data backbone.” Chapters: 00:00 Strategy on slides vs. real-life execution 01:16 Lack of infrastructure and data silos 02:05 Strategy is not a document: decisions, data flows, and measuring impact 03:00 What business problems marketing should actually solve 06:16 A shared company language: 3–5 metrics that truly define business success 08:02 Why strategies fall apart 10:52 Plan execution 12:01 Point integrations vs. one cohesive system 14:01 Summary