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I sat down with Tōsh of Studio Collective, and we discussed a wide range of topics, revolving around making the jump from part-time electronic artist to full-time musician. We discussed the business and strategy aspect, but also drilled deep on the personal side of navigating a career - the financial stresses, insecurities, and emotional ups and downs many of us artists go through every day. Big thanks to @studiocollectivesf for hosting and asking such great questions! 0:00:00 - Intro 0:01:32 - Atish background / history 0:08:10 - Deciding to do music full-time 0:10:36 - Importance of a safety net 0:12:24 - Will this be my last job? 0:14:14 - Financial pressures 0:15:20 - HOARD as much money as you can 0:17:10 - 5 Factors of success 0:20:49 - Mindset of an entrepreneur 0:22:32 - Thinking about "brand" (it's not a bad word) 0:24:23 - How does brand relate to songwriting 0:26:55 - Building/managing the team 0:30:00 - How do you figure out how to do all the non-art career stuff 0:38:59 - When should an artist get a manager/booking agent? 0:44:50 - Power of the network, community, genuine connections 0:46:20 - More thinking on brand, authenticity 0:54:15 - Community/Audience/Social Media 0:59:24 - Being brown in this scene 1:07:04 - Q+A: Telling your parents you wanted to do this full-time? 1:11:07 - Q+A: How do you allocate your time as a hobbyist? 1:15:29 - Q+A: How important is producing? When do you need agent/manager? 1:21:35 - Q+A: How do you get gigs early on without compromising artistry 1:23:44 - Q+A: How do you practice on pro gear? 1:25:30 - Q+A: What’s the baseline for marketability for a booking? 1:29:45 - Everyone books their friends 1:32:57 - My big break came from helping others 1:37:53 - Q+A: Moving to a post-label world 1:43:10 - Q+A: Introverts - how do I keep contact with industry people? 1:47:35 - Closing thoughts -------------------------------------------------------------------------------- Connect with Studio Collective and Tōsh https://studiocollective.xyz/tosh / studiocollectivesf -------------------------------------------------------------------------------- Sign up for my mailer: https://bit.ly/atishmusic Support on Patreon: / atishmusic Website: http://atishmusic.com/ Instagram: / atishmusic Facebook: / atishmusic Soundcloud: / atish Spotify: https://spoti.fi/3dtsfS2 Discord: http://atishmusic.com/discord Twitch: / atishmusic Twitter: / atishmusic Upcoming gigs: https://bandsintown.com/atish #dj #musicbusiness #artists #entrepreneur #sanfrancisco #music #mindset #electronicmusic #atish #growth