Don't Burn the Environment With Your Digital Footprint ft Chris Butterworth - Rankable Ep. 127 скачать в хорошем качестве

Don't Burn the Environment With Your Digital Footprint ft Chris Butterworth - Rankable Ep. 127

In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability. Chris discusses the importance of education around digital sustainability and strategies to impact change in the digital landscape. He also addresses how to engage people in caring about their digital footprint and the environmental impact of LLMs and Generative AI. Sharing thoughts on the responsibility of large companies in reducing the digital footprint. [0:00] Intro [1:53] Defining Digital Sustainability [3:43] Education in Digital Sustainability [5:15] Regulations Around Digital Carbon Footprint [6:50] How to Fight for Change in the Digital Landscape [10:46] What Responsibility Do Large Companies Have in Improving Our Digital Footprint? [13:35] Who are the People at Organizations Launching Reduction Initiatives? [15:30] How to Implement Sustainability Changes at an Organization [17:47] How to Get People to Care About Their Digital Footprint [20:25] The Environmental Impact of LLMs and Generative AI [23:30] Don’t Feel Guilty [25:54] Reducing Your Digital Footprint [27:11] Rapid Fire Rankings Top 3 of anything: 1. Music 2. Family 3. The Planet Rank your best SEO marketing win: Redesigned a website to make it incredibly lightweight which while migrating domain and URLs boosted rankings. Rank your top 3 SEO tools:  • Screaming Frog • Webmaster Tools • Hemingway Rank your best SEO or trick or tactic: Focus on conversion over winning traffic. Rank what you love most about the SEO industry: It can be used to shorten user journeys. Rank your top 1-3 marketers: • Tim Frick • Mark Butcher • Tom Greenwood   Rank your best SEO learning resource: Your own experience. Rank your top cause or charity: Big Orange Heart