Why is Everyone “AI Washing” Their Tech? скачать в хорошем качестве

Why is Everyone “AI Washing” Their Tech?

Please like, subscribe, and leave a comment. Bio: With over 30 years of experience in enterprise technology, David Linthicum is a globally recognized thought leader, innovator, and influencer in cloud computing, AI, and cybersecurity. He authorizes over 17 best-selling books, over 7,000 articles, and over 50 courses on LinkedIn Learning. He is also a frequent keynote speaker, podcast host, and media contributor on digital transformation, cloud architecture, AI, and cloud security topics. He drives new market offerings, service innovation, and thought leadership outreach, leveraging his extensive knowledge and experience in generative AI and cloud computing for business agility and growth. David is passionate about educating and empowering the next generation of cloud professionals, as he is an adjunct instructor for Louisiana State University and a mentor. Reference(s) for this video: https://www.infoworld.com/article/369... https://www.infoworld.com/article/371... https://www.techopedia.com/definition... https://adage.com/article/digital-mar... https://www.dandodiary.com/2023/12/ar... https://www.forbes.com/sites/bernardm... https://www.sec.gov/news/press-releas... Where you can find me: My Gen AI Architecture Course on GoCloudCareers: https://www.gocloudarchitects.com/gen... My InfoWorld Blog: https://www.infoworld.com/author/Davi... Follow me on LinkedIn:   / davidlinthicum   Follow me in X/Twitter:   / davidlinthicum   My LinkedIn learning courses:   / david-linthicum   My latest book: https://www.amazon.com/Insiders-Guide... Video sponsorship opportunities: Email me at david@linthicumresearch.com Talking points: What is "AI Washing"? 01:23 1. Definition: • "AI washing refers to rebranding or marketing cloud computing, or any enterprise technologies as AI technologies, even when the AI element is minimal or non-existent." 2. Historical Context: • "This is like earlier trends like 'greenwashing,' or ‘cloud washing,’ where companies overstate their environmental initiatives to appear more eco-friendly or rebrand any enterprise technology as a “cloud.” Benefits for Enterprise Technology Providers 03:49 1. Increased Market Appeal: • "Rebranding as AI can attract more customers keen on integrating cutting-edge technologies into their operations." 2. Higher Valuation: • "Companies branded as AI-driven often enjoy higher valuations, making it easier to attract investment and partnerships." 3. Enhanced Perception: • "AI is seen as the future of technology, so being associated with AI can enhance a company's reputation and perceived innovation." Downsides for Enterprise Technology Providers 05:20 1. Customer Distrust: • "If customers feel they're being misled, it can lead to a lack of trust and damage to the provider's reputation." 2. Regulatory Scrutiny: • "Increased scrutiny from regulators might occur if the AI claims are seen as deceptive or unsubstantiated." SEC is weighing in. 3. Increased Expectations: • "Rebranding as AI can set high expectations that can be difficult to meet, leading to customer dissatisfaction." Downsides for Enterprise Technology Customers 1. Misaligned Expectations: • "Customers may invest in technologies that don't deliver the promised AI functionalities, wasting resources and time." 2. Overpayment: • "Clients might end up paying premium prices for services that are just rebranded versions of traditional cloud solutions." 3. Complexity and Integration Issues: • "Integrating pseudo-AI technologies into existing workflows may lead to unnecessary complexity without significant benefits." How you can avoid. 06:54 1. Ask questions. 2. Check references. 3. Do research. 4. Ask: “Does is matter?” Conclusion 09:55 1. Balanced Perspective: • "While AI offers transformative potential, it's crucial for providers and customers to engage in transparent and informed discussions about what AI can truly deliver."