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#marketing #podcast #fractionalcmo In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing. Episode Resources: ▫️Alan Gleeson's LinkedIn - https://bit.ly/4jW0sMj ▫️Alan Gleeson’s X (formerly Twitter) - https://bit.ly/3GoRisU ▫️Contento’s LinkedIn - https://bit.ly/3RQhn6K ▫️Contento’s Website - http://contento.io ▫️AGILITY SaaS B2B Marketing Guide - https://bit.ly/3RQOkjl Check out the full episode here: https://bit.ly/cbe-alan-gleeson Cash Machines is handcrafted by our friends over at: https://www.fame.so Check out our five most downloaded episodes: • How To Start A Movement with David Heinemeier Hansson of 37signals - https://bit.ly/cbe-david-hansson • Chris Walker Rants On Dark Social, Creating Demand & Company Building - https://bit.ly/cbe-chris-walker • CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All - https://bit.ly/cbe-guillaume-moubeche • OLD WAY/NEW WAY with Adam Robinson of Retention.com - https://bit.ly/cbe-adam-robinson • Nathan Latka Shares His “King-Maker Strategy" - https://bit.ly/cbe-nathan-latka Hit me up on Twitter: https://x.com/tomhuntio or LinkedIn: / tomhuntio with any questions or feedback, I reply to them all. Guest submissions here: https://www.fame.so/cm-guest Get a biweekly cashflow breakdown here: https://www.tomhunt.io/cash Find out more about the Cash Machines here: https://www.fame.so/shows/cash-machin...