Genius Behind Parle-G, Melody, Kismi, Monaco, Kaccha MangoBite, Krackjack & more| TeluguPodcastEP-52 скачать в хорошем качестве

Genius Behind Parle-G, Melody, Kismi, Monaco, Kaccha MangoBite, Krackjack & more| TeluguPodcastEP-52

Intrested in HashPro's DMX Program? Fill in the form - https://forms.gle/5bDhzzEk5SohLPP78 Our Team shall get in touch with you. Disclaimer: This video is for educational purposes only. The opinions expressed by the guests are their personal views and do not reflect our stance. We have no intention of defaming or harming any individual, brand, product, country, or profession mentioned in this video. Our aim is to provide information to help the audience make informed decisions. Our Filming Gear - Camera 1 - https://amzn.to/4gS3IGv Camera 2 - https://amzn.to/4gN6Kf1 Wireless collor mic -https://amzn.to/4k4dEPX Dynamic microphone - https://amzn.to/3QqWBdd Audio mixer - https://amzn.to/4hHByiD ~ In this #telugupodcast episode of Raw Talks, we take a delightful journey into the past with Krishnarao Buddha, the marketing boss at Parle Products. From the beloved Parle-G biscuits to the rich, chocolaty Melody, Krishnarao shares the fascinating stories behind these iconic treats. Have you ever wondered about the mystery of the Parle-G girl? Or why Melody is so chocolaty? Get ready to uncover these secrets and more as we dive deep into Parle's rich history and marketing genius. Parle-G, the Biscuit That Defined Generations: Discover the intriguing story behind Parle-G's name and why this biscuit has been a household favorite for decades. Krishnarao explains how Parle-G has remained affordable and accessible to everyone, maintaining its position as a staple snack in Indian households. Exploring New Horizons in FMCG: Beyond the nostalgia, Krishnarao delves into the dynamic world of Fast Moving Consumer Goods (FMCG). Discover how Parle decides on new products, such as the inspiration behind Kismi toffees. Learn about the rigorous process and market research that go into developing new treats that capture the hearts of consumers. Competition and Market Strategies: How does Parle stay ahead of its competitors like Britannia? Krishnarao reveals the secrets behind Parle’s competitive edge, from innovative marketing tactics to strategic product placements in grocery stores. Parle vs Britannia - The Grocery Store War: Get an insider’s view of the intense rivalry between Parle and Britannia. Who's really winning in the grocery aisles? Krishnarao provides an in-depth analysis of this competition and what it means for consumers. This episode is more than just a trip down memory lane; it’s a masterclass in FMCG and D2C marketing. Packed with fun facts, surprising truths, and expert insights, this episode is a must-watch for anyone interested in the food industry, marketing, and consumer behavior. ~ What We Discussed - 00:00 - Introduction 03:18 - Best Marketing Campaign 05:18 - Story of Kaccha Mango Bite 11:14 - All Out Ad 12:18 - Who is the Parle girl 12:56 - Your Telugu Is Classy Sir😅 14:05 - How was the name Monaco Fixed 15:30 - Why Parle G? 17:13 - Rola Cola Tweets & Retweets 22:12 - The Brand Competition 27:42 - Brand Acceptance Then Vs Now 29:58 - AD Man of India 34:57 - Do we have Patents for Biscuit Recipes? 37:28 - Coca Cola & Bisleri Case 43:02 - Evil Marketing Strategies 47:03 - Orange Flavoured Biscuit Case 48:04 - Mango added as an ingredient 49:21 - Is Parle adding anything to People's Life? 55:19 - Digestive Parle Biscuits Case Study 01:02:34 - Profit on each biscuit packet? 01:06:36 - Selling it to a Retailer 01:07:49 - How was Krack Jack Created 01:12:30 - What does it take to stop production of a launched product? 01:17:26 - Journey with Parle!? 01:20:02 - Views on Indian Audience 01:22:28 - Distribution Pattern & Revenue Benefits 01:27:54 - How to build a Big Brand? 01:29:09 - How can we make something Viral? 01:32:25 - Quotation for Parle Ads in IPL 01:34:20 - Why can't we increase the Parle G price? 01:36:56 - Mistakes to avoid in Ads 01:38:29 - Learnings & Takeaways . #telugupodcast #businesspodcast #rawtalks Why Telugu Podcast ? I am dedicated to providing informative and educational content to my audience on YouTube through the 1st Ever Telugu Podcast Channel. My goal through these podcast is to give a deeper understanding and exposure to various topics that can be beneficial for my audience. I believe in making this knowledge accessible to our Telugu community. I aim to empower and educate them by providing them with the same level of information and resources as anyone else. Join me in this journey of learning, growing and empowering ourselves and our community. . Connect with me - Instagram:   / thevamshikurapati   Website: https://rawtalks.in/ Email: business@rawtalks.in Spotify: https://spotify.oia.link/82kpv