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Video podcasting is everywhere, but most creators are adding video without understanding what problem it actually solves. In this episode of As It Relates to Podcasting, Simona Costantini breaks down when video actually helps your podcast grow, when it quietly hurts your momentum, and why audio still does the heavy lifting when it comes to trust, retention, and long-term loyalty. This episode dismantles the myth that every podcast must be video-first. You’ll learn why video is a distribution strategy, not a requirement, how YouTube really evaluates content, and why clarity, structure, and consistency matter more than flashy visuals. Simona explains how bad video can stall growth faster than no video at all, why audio completion rates remain higher, and how your voice is the true relationship-builder behind every successful show. If you’ve been feeling pressure to add video, questioning whether it’s worth the effort, or wondering how to grow without burning out, this episode will help you choose a format that supports your voice instead of draining it. This is a grounded, strategic take on podcast growth in 2026, built for creators who want sustainability, not resentment. Inside this episode: Should you start a video podcast, and who video actually benefits Why video is a distribution strategy, not a growth requirement How YouTube rewards clarity, consistency, and structure over visuals The difference between discoverability and listener loyalty Why bad video can hurt your podcast more than no video at all What production issues erode trust with viewers Why audio still wins for intimacy, retention, and completion rates How multitasking drives consistent listening habits Why your voice builds familiarity faster than visuals When and how to use a strategic hybrid podcast approach Recording audio-first to protect quality and sustainability Using video for discoverability and audio for relationships Why sustainability beats trends every time Choosing a format that supports your creativity instead of draining it Resources: Podcast Success Vault Membership: https://www.voltproductions.co/podcas... Learn about: 00:00 Why video podcasting is misunderstood 01:10 Video as a distribution strategy, not a requirement 02:05 Discoverability vs depth and loyalty 03:10 How YouTube actually evaluates content 04:15 Why clarity and structure matter more than visuals 05:20 How confusing formats stall podcast growth 06:15 When video hurts more than it helps 07:20 Why audio wins for retention and intimacy 08:20 Multitasking, habits, and higher completion rates 09:10 How voice builds trust and familiarity 10:05 A strategic hybrid podcast approach 11:05 Sustainability, consistency, and avoiding burnout 12:05 Choosing a format that supports your voice MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfo Book a Call: https://www.voltproductions.co/contact Connect with Simona here: Instagram: www.instagram.com/simona__costantini Business Instagram: www.instagram.com/volt.productions LinkedIn: / simona-costantini-25653a30 Pinterest: / simonacostantini_ Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happ... #VideoPodcast #AudioPodcast #PodcastStrategy #PodcastGrowth #PodcastRetention #PodcastDiscoverability #Podcasting2026 #GrowYourPodcast #PodcastSEO #PodcastFormats #SustainablePodcasting