Aarthi Scans’ Power Siblings: Disrupting Diagnostics by Reaching Patients Directly скачать в хорошем качестве

Aarthi Scans’ Power Siblings: Disrupting Diagnostics by Reaching Patients Directly

Aarthi Scans’ Power Siblings: Disrupting Diagnostics by Reaching Patients Directly-In this episode of Healthcare Tribe, we sit down with the powerhouse siblings behind one of India's largest diagnostic chains, Aarthi Scans. Join us for an in-depth conversation with Dr. Aarthi Govindarajan (Chief Radiologist & Executive Director) and Dr. Arun Govindarajan (Executive Director) as they pull back the curtain on their incredible journey of scaling a family business into a healthcare giant. From a single center started in 2000 to a network of 75 centers across 12 states with a revenue of over ₹300 crores, Aarti Scans has redefined the diagnostics landscape. Discover the fascinating origin story, which began not with a scan center, but with a hospital named after Dr. Aarti by their engineer father and gynaecologist mother The siblings share the inside story of their bold and risky transition to a Direct-to-Consumer (D2C) business model. Learn how they navigated a staggering 40% initial revenue loss and built a trusted brand where 60% of new customers now come from word-of-mouth referrals. We explore the intricate dynamics of running a family-owned business, their unique strategies for maintaining impeccable quality across a decentralized network , and why they believe radiology offers more opportunities for differentiation than pathology in today's market. Dr. Aarthi and Dr. Arun also discuss their extensive use of AI to boost efficiency and provide new clinical insights, and what the future holds for Aarti Scans—including an exciting new vertical in fitness and longevity diagnostics. This is a masterclass in scaling a healthcare business, navigating disruption, and building an enduring family legacy. Connect with our guests: Aarthi Scans: https://aarthiscan.com/ Dr. Aarthi Govindarajan:https://www.linkedin.com/in/dr-aarthi... Dr. Arun Govindarajan: https://www.linkedin.com/in/dr-arunku... Listen to more episodes →    / @thehealthcaretribe   🔗 Follow @TheHealthcareTribe on instagram-https://www.instagram.com/the_healthc... Connect with amit-  / amitpgandhi   Our website-https://theinsighttribe.com/ Listen to episodes on Spotify-http://creators.spotify.com/pod/show/... If you found these insights valuable, please Like this video, Subscribe to Healthcare Tribe for more conversations with leaders in the industry, and share your biggest takeaways in the comments below! Chapters: 00:00:00 - Introduction to the Founders 00:02:28 - The Genesis of Aarthi Scans 00:05:38 - Early Growth and Expansion Strategy 00:08:37 - Family Dynamics in Business Management 00:13:40 - Defining Roles and Responsibilities 00:19:27 - Current Operations and Business Model 00:26:15 - Radiology vs. Pathology: Which is More Lucrative? 00:30:58 - Geographical Expansion and Market Selection 00:33:00 - Direct-to-Consumer (D2C) Diagnostics model 00:39:30 - Customer Acquisition and Word-of-Mouth Marketing 00:45:07 - Operational Breakeven and Center Economics 00:51:44 - Quality Control in a Decentralized Model 01:01:11 - Leveraging Technology for Efficiency 01:02:02 - Understanding Patient Preferences in Diagnostics 01:05:05 - Future Trends in Diagnostics 01:11:00 - The Role of Technology in Radiology 01:15:00 - The Impact of Preventive Health Checkups 01:17:48 - AI's Transformative Role in Radiology 01:22:52 - Aarthi Scan's Growth and Future Plans