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What does it take to raise six kids, start a company in your basement, and walk away with a multi-million dollar exit? Julie Cole, co-founder of Mabel’s Labels, didn’t just survive the boys’ club of business—she doubled her valuation and sold to industry giant Avery. In this episode, she reveals the messy truth about co-founders, the brutal tricks buyers use to wear you down, and why staying passionate after the sale might be the ultimate win. 🔥 Take the EXIT-READINESS Quiz ➡️ https://thewhispergroup.outgrow.us/th... ============================= Resources To Help You Scale and Sell Your Business ============================= Exit-Readiness Quiz ➡️ https://thewhispergroup.outgrow.us/th... Close The Exit Gap ➡️ http://closetheexitgap.com =========================== Connect with us! ============================= Tik Tok: ➡︎ https://www.tiktok.com/@carriekerpen?... IG: ➡︎ https://www.instagram.com/carriekerpe... =========================== Subscribe and Listen to the Exit Whisperer Podcast HERE:📱 =========================== ➡︎YT: @CarrieKerpen ➡︎Apple: https://podcasts.apple.com/us/podcast... ➡︎Spotify: https://open.spotify.com/show/7b7kZ1Y... ⏰ Timecodes ⏰ 4:29 Turning a Simple Idea Into a Scalable Business 6:56 Why Mental Health Support Matters for Founders 7:30 Teaching the Market About a Product No One Knows Yet 8:11 Leveraging Word of Mouth to Drive Early Growth 10:12 The Real Challenges of Co-Founding With Multiple Partners 13:08 Why Equity Decisions Matter So Much 14:06 Recognizing When It’s Time for a Change 15:01 The Unexpected Phone Call About an Acquisition 16:14 Negotiating Hard to Protect the Brand and Staff 19:34 The Exhaustion and Fatigue of Negotiation 20:06 Staying Passionate About Your Brand Through It All 21:02 Staying Actively Involved After the Acquisition 24:25 Evolving the Business to Meet Changing Customer Needs =========================== Here are the ways to work with us here at The Whisper Group: =========================== ⚡️EXIT-READINESS Quiz: Take our FREE Exit-Readiness Quiz here: ➡︎ https://thewhispergroup.outgrow.us/th... #business #entrepreneur #womeninbusiness Our mission here at The Whisper Group is to help women entrepreneurs scale and sell their businesses and turn a lifestyle idea into a life-changing asset.