Impression management - S2:E5 скачать в хорошем качестве

Impression management - S2:E5

Impression management is exactly what you think it is – tactics and strategies deployed to manage the impression you have of someone or something. What’s important to know is that loss aversion and the understanding of how that impacts human behaviour is a large part of those impression management tactics. For episode 5 of The Nudging Financial Behaviour Podcast, we’re calling on someone from outside of the finance and investing community to help us understand this topic. Our guest is Candice Burgess-Look – a PR specialist who knows exactly how to create a positive impression for her clients. Chapters: 00:00 Introduction 02:12 What is impression management? 04:32 A smart CEO 05:56 We all want to give good impressions 06:30 Profile pictures & catfishing 08:03 Celebrity endorsements & marketing 10:13 Interview with PR specialist, Candice Burgess-Look 12:01 How perception management works 13:16 Practical application of perception management 16:40 Drip feed the good news 18:35 The ethics of impression management 22:29 The 'no comment' rule 23:49 How to be a smart consumer 24:35 Read those Ts and Cs 26:10 Impression management & framing 27:19 Understand what you're being sold 28:18 Recap of risk and loss aversion Useful links: More about Candice Burgess-Look: •   / candice-burgess-look-895b3537   • https://kingofthejungle.co.za/ More on Prospect Theory: • https://www.nudgingfinancialbehaviour... • https://www.nudgingfinancialbehaviour... Season 1 episode 8 - The Framing Effect: •    • The framing effect - S1:E8   • https://nudgingfinancialbehaviour.pod... Be sure to like this episode and hit the subscribe button to get notified when the next episode drops. 🧾 You can also read more on my blog: https://www.nudgingfinancialbehaviour... 🎙️Or listen to the audio version of this podcast: https://nudgingfinancialbehaviour.pod... Special thanks to our sponsor: IG Markets South Africa