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Value Based Approach

Value-based positioning is about stacking value in favour of the customer regardless of the price. The beauty of this strategy is in the shareability. People like to be seen as someone in the know and they’ll happily share knowledge that reflects this position. The trick is that the value doesn’t always need to come at a cost to the brand. How can you stack the value without adding much to the cost? #valuebasedpositioning #valuebasedpricing #brandpositioning