The secrets of e-commerce marketing by improving post-click experience скачать в хорошем качестве

The secrets of e-commerce marketing by improving post-click experience

In the age of multiple devices and dwindling attention spans, customers are seeking newer experiences. And just want to find products as quickly as they can. In this video, Udayan Bose, founder and CEO of NetElixir, talks about how retailers are improving marketing effectiveness by maximizing the post click experience, embracing personalized marketing and adopting voice search. About Udayan Bose: Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of paid search as an essential advertising channel in 2002. Having experienced first hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator. About Digital Icons from eCommerce Next: Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, Digital Icons series offers insights beyond borders with real business impact. For more information, please visit https://www.ecommercenext.org