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It's the end of 2020 (phew!), and customer behaviour and expectations have been turned on their head. Due to this change, we are looking more closely at how we research, experiment and measure change to help businesses make informed decisions on their path to growth. In our final event of the year, Performance Director Matt Lacey and Head of User Experience Jess Sherratt look at how businesses can use research to understand their full customer journey better, the challenges and the opportunities that lie across their services. We also look at some practical examples of how to innovate and experiment to learn and generate growth.