BUA 2024 - Beauty and the Brain: Role of Ornament in Architecture by Ass.Prof. Brandon Ro скачать в хорошем качестве

BUA 2024 - Beauty and the Brain: Role of Ornament in Architecture by Ass.Prof. Brandon Ro

Assistant Professor Brandon R. Ro, AIA, NCARB, ICAA is an award-winning architect, researcher, and educator. His projects have received awards from the U.S. Green Building Council, American Institute of Architects, American Planning Association, and Walt Disney Imagineering among others. As the co-founder of Utah Valley University’s new professional degree in architecture, he has been instrumental in developing new curricula rooted in the classical tradition. Ro teaches design studios as well as architectural history and theory. His published research aims at improving the interconnectivity between architecture, culture, and human experience. He has also specialized in the role of architectural ornament and given lectures on the topic. He holds architecture degrees from the Catholic University of America and California State Polytechnic University Pomona. Beauty and the Brain: Reconsidering the Role of Ornament in Architecture This presentation endeavors to dismantle the myth propagated by Adolf Loos that ornament is a criminal element in architecture. By diving into various related concepts, we aim to reveal the significant role ornamentation plays in architectural design. Our exploration will encompass an examination of the aesthetic impact of beauty on the human brain by probing into the realm of fractals and their captivating properties. As fractals exhibit measurable dimensions and qualities that attract human cognition on conscious and unconscious levels, we contemplate whether similar effects arise from viewing architectural patterns and ornamentation that can potentially reduce stress and improve health. Investigating how the human brain—particularly in its pre-attentive phase of vision—responds to architectural details, we draw the conclusion that the aesthetic experience of beauty enriches cognitive processes. Contrary to the notion that “less is more,” we assert that ornamentation holds inherent value that is intertwined with mathematical proportions, geometries, and fractal patterns. As a result, we challenge the notion that employing ornamentation in architecture constitutes a crime. Instead, ornament plays a critical role in the aesthetic experience of beauty and can have positive effects on human health and well-being. Video credits: Dag W. Grundseth. Pixmedia Subtitles : Frederik Nygård Stokvik. Ny Urbanisme Norge