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The Magic of the Fastest Growing Fitness Franchise w Kamille McCollum, President of BODYBAR Pilates

The top fitness concept on the Inc 5000 (ranked #276) BODYBAR Pilates is on a hyper growth track. In this episode, I connect with Kamille McCollum, President and Chief Brand Officer of BODYBAR on what makes her concept unique among other Pilates concepts and franchises. We discuss the evolution of Pilates, the unique approach of BODYBAR, the importance of community in fitness, and the empowerment of women in business ownership. Kamille shares insights on the increasing popularity of Pilates, the personalization of workouts, and the supportive franchise model that BODYBAR offers to its owners. Kamille also shares her journey as an entrepreneur, discussing the importance of involvement in franchising, the balance of roles in business partnerships, and the dynamics of working with family. She reflects on her entrepreneurial drive, the challenges faced during the pandemic, and the lessons learned along the way. Takeaways: Pilates has evolved to become a full-body workout that enhances quality of life. The growth of Pilates is driven by a shift towards wellness and strength building. BODYBAR Pilates offers a modern and accessible approach to Pilates for all demographics. Personalization in workouts is key to accommodating different fitness levels. Community building is essential for member retention and engagement in fitness studios. Franchising with BODYBAR provides comprehensive support for new owners. Women represent a majority of BODYBAR's franchise ownership. The culture of BODYBAR emphasizes relationships and support among team members. Social media has played a significant role in the popularity of Pilates. BODYBAR's unique class formats cater to various fitness goals and preferences. Entrepreneurial drive can be innate or discovered. Balancing roles in partnerships enhances business culture. Family involvement can be both rewarding and challenging. Teaching kids about entrepreneurship is essential. Confidence can fluctuate; reflection helps regain it. Being a risk-taker is a valuable entrepreneurial trait. Proactive measures are better than reactive ones. Setbacks can lead to growth and adaptation. Networking and collaboration are key to success. More on Kamille: Kamille McCollum is an accomplished businesswoman who serves as BODYBAR President and Chief Brand Officer. She has been in this position since June 1, 2019, bringing her exceptional leadership skills and expertise to the organization. In addition to her role with BODYBAR Pilates, Mrs. McCollum is the proud owner of Speak Light, LLC since August 2016. Through Speak Light, she operates BODYBAR franchises in Fort Worth and Plano, Texas. As the owner, she has been actively involved in running all aspects of multiple BODYBAR Pilates studios, ensuring their success and growth. Moreover, Kamille McCollum has also excelled as an instructor, sharing her knowledge and passion for Pilates. Her experience in teaching BODYBAR Pilates has provided her with a deep understanding of the industry, allowing her to effectively lead and guide the BODYBAR system. With her extensive background in both business management and the fitness industry, Kamille brings a unique perspective to her role as President and Chief Brand Officer. She is dedicated to driving the BODYBAR organization forward and ensuring the highest standards of excellence in all aspects of operations. LinkedIn:   / kamille-mccollum-aba43239   Website: https://bodybarpilates.com/ Franchising: https://bodybarpilates.com/franchise/ More from Jessica: LinkedIn:   / jessicayarmey   Instagram:   / jessicayarmey   Twitter:   / jessicayarmey   Website: https://jessicayarmey.com/ More from SizzleSociety: Website: https://sizzlesociety.com/ Instagram:   / sizzlesociety   More from FlexSociety: Instagram:   / flex_society_   Twitter:   / flex_society_   Website: https://flexsociety.com/ To sponsor the show or apply to be a guest, email: [email protected]