Understanding Facebook Metrics For Growth скачать в хорошем качестве

Understanding Facebook Metrics For Growth

Visit our site for more information https://mukuba.co.ke/ In 2026, scaling ads on Meta (Facebook & Instagram) requires more than chasing vanity metrics. Top media buyers focus on bottom-of-funnel performance—CPA, CPL, and ROAS—instead of surface-level metrics like cheap leads or high CTR. This strategic framework explains: • Why primary metrics (CPA & ROAS) determine whether you scale or kill an ad • How to use Hook Rate, Hold Rate, and Outbound CTR as diagnostic tools—not budget drivers • The importance of the 50-conversion rule to exit Meta’s learning phase • Why your daily budget should be at least 5x your target CPA • How to scale safely without resetting the algorithm (increase budgets 20–30% every 3–5 days) You’ll also learn why creative is the new targeting in broad audience campaigns. The hook (first 3 seconds) controls scroll-stopping power, retention measures engagement quality, and unique outbound CTR reflects true buyer intent. Watch more videos over here -    • Facebook ads   Shoot as a quick email - info@mukuba.co.ke For quicker responses send whatsapp message +254726894478 Follow us   / mukuba-consulting-service     / mukubaconsultancyservice   https://www.facebook.com/profile.php?...   / mukubaconsultancyservice