A/B testing in email marketing: How to send split test campaign with MailerLite скачать в хорошем качестве

A/B testing in email marketing: How to send split test campaign with MailerLite

A/B testing in email marketing (also called email split testing) helps you improve performance by testing two versions of an email campaign to see which one gets better results. In this MailerLite tutorial, you’ll learn how to create an A/B split campaign, choose what to test, set a test group, select a winning metric (opens or clicks), and then review your results so you can optimize future campaigns. In this video, you’ll learn how to: ✅ Create an A/B split campaign in MailerLite ✅ Split test email subject lines to improve open rates ✅ Test email content to improve click-through rate ✅ Test send time to find your best delivery window ✅ Choose the winner based on opens or clicks ✅ Read the campaign report and apply what you learned Start A/B testing your email campaigns with MailerLite for free: https://rebrand.ly/g6dfv40 Want more MailerLite tutorials on email marketing, automation, segmentation, and deliverability? Subscribe to our channel here:    / mailerliteofficial   Time stamps (short and clean): 00:00 Intro and what A/B testing does 00:45 Create an A/B split campaign 01:35 What you can test (subject line, content, send time) 02:30 Set test size and pick a winner (opens or clicks) 03:55 View results and apply insights Or subscribe to our channel and never miss new tutorials:    / mailerliteofficial