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Startup Spotlight: Yipy — The World's First Standards Management Platform for Hotels | Industry Chats What happens when a Four Seasons veteran gets tired of dusty binders and scattered PDFs? He builds the solution himself. In this Industry Chats Startup Spotlight, Jasmine sits down with Adam Tuttle, founder and CEO of Yipy, to talk about his journey from hotel operations to tech founder—and why every hotel needs a standards management system. In this episode: 🔹 Adam's hospitality background — From La Quinta to Four Seasons Las Vegas, DC, and the opening of Four Seasons at Walt Disney World. He didn't just study hotels—he lived the problem. 🔹 The consulting wake-up call — What Adam discovered when he started consulting: the pain points he experienced at Four Seasons weren't unique. They're a global industry challenge. 🔹 The 3 ways hotels manage standards today (and why they all fail): SharePoint folders with version chaos ("final_final_v2.pdf") Dusty binders and printed checklists Oral history — "this is how we've always done it" 🔹 What makes Yipy different — It doesn't digitize forms. It manages standards at the individual standard level, so when you update "use the guest name," it updates everywhere that standard appears. 🔹 Real results — One leader increased her team's audit scores from 70% to 90%+ in three months using Yipy's daily feedback loop. 🔹 The secret sauce — Standards aren't just for front desk. They touch every department: housekeeping, engineering, culinary (health inspections, temperature holds), and beyond. Key insight: "If you don't have standards, someone will give you standards. They'll make them up." --- What is Yipy? Yipy is the world's first Hospitality Standards Management System—helping hotels simplify processes, distribute standards across portfolios, and ensure excellence is executed every shift, every department, every property. Whether you're preparing for a Forbes audit, a brand standard review, or just want your team aligned on expectations, Yipy turns standards from static documents into living, actionable tools. --- Connect with Adam & Yipy: 🌐 Website: https://yipy.io 📧 Email: adam@yipy.io 💼 LinkedIn: Adam Tuttle --- Timestamps: 0:00 – Introduction & E20X connection 1:55 – Adam's hospitality career journey 3:30 – Four Seasons to consulting: discovering a global problem 6:10 – Why every hotel needs Yipy 7:00 – The consulting pivot to standards 8:45 – "If you don't define standards, someone will make them up" 10:45 – The prop: What hotels actually receive (hundreds of pages) 11:30 – The 3 broken ways hotels manage standards today 14:25 – "Inspect what you expect" — why feedback matters 16:00 – How standards impact reviews, retention & ROI 18:20 – How Yipy works: 3 use cases explained 22:00 – The leader who went from 70% to 90%+ audit scores 24:00 – How standards catalogs work for portfolios 26:40 – Horror story: When "the system says it's clean" fails 29:00 – How to connect with Adam & Yipy #HotelOperations #HotelStandards #HotelManagement