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How do you truly take control of your income in an unpredictable economy? In this episode of The Real Franchise, Rhiannon and Justin unpack one of the biggest themes emerging right now across the James Home Services network: control. With rising redundancies, economic uncertainty and the recent RBA rate increase, more Australians are realising that even so-called secure jobs can disappear overnight. So what does real control actually look like? Drawing on real conversations with people exploring business ownership, they break down how the James model is intentionally designed to give business owners control over their income, pricing, schedule and growth. From teaching franchisees how to generate their own leads, to ensuring they quote and price their own work, to removing lead fees and using a percentage-based fee structure, everything is built around one principle: you succeed first. They also dive into something many networks overlook — mindset. Skills matter, but willingness, accountability and resilience matter more. With experienced business coaches walking alongside every new owner, success isn’t left to chance. If you’re considering starting a business because you want more control, more stability and more ownership over your future, this episode will help you understand what to look for and what genuine business independence really means. Because control isn’t handed to you. It’s built. Chapters 00:00:00 – Introduction 00:00:29 – Why “Control” Is the Word of the Moment 00:02:50 – The Impact of Redundancy and Economic Shifts 00:07:10 – Learning to Generate Your Own Leads 00:12:00 – Why Quoting and Pricing Must Stay in Your Hands 00:18:20 – The Role of Mindset and Business Coaching 00:33:40 – Lead Fees, Mobile Numbers and Real Autonomy 00:40:10 – How the Fee Structure Aligns with Your Success 00:47:10 – Final Thoughts