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Hey, I'm Alyssa! If you're into all things sustainability, conscious consumption, thrifting, and community, then stick around and SUBSCRIBE. I'd love to see your face here again. :) It was 97 degrees outside when I walked into Walmart and saw Halloween decor already on the shelves in the middle of July. In this video, we’re discussing the concept of seasonal consumption culture, which is influenced by the way seasonal marketing and early holiday shopping encourage us to buy more, earlier, and more frequently. Brands are extending the buying window to capitalize on every seasonal trend, from fall decor to Christmas sales. But what does that mean for overconsumption, waste, and sustainability? I’m sharing my personal take on how I navigate seasonal marketing pressure, avoid impulse buying, and stay grounded in sustainable living. Whether you're trying to stop overbuying, reduce clutter, or shop more intentionally throughout the year, I hope this gives you some perspective. If you're into conscious consumption, low waste living, or just questioning why the holidays seem to start earlier every year, this one’s for you. Gain access to my customizable Green Living Tracker ⬇️ ⬇️ ⬇️ https://bio.site/newlifestyleabb?fbcl... Find my favorite eco-product swaps and resources on Benable. All proceeds from affiliate links on this platform will be going toward hosting free climate community events in St. Louis and beyond: https://benable.com/newlifestyleabb My Instagram https://www.instagram.com/newlifestyl... My TikTok / newlifestyleabb Timestamps: 00:00 Intro 01:21 The Early Push of Fall 02:12 FOMO Marketing 04:34 How This Leads to Overconsumption 05:31 Extending the Buying Window 06:00 Leveraging Nostalgia 06:37 The Loss of Feeling Present 07:43 Anticipation Burnout 08:52 A Challenge for You 10:00 Green Living Tracker 10:35 Outro