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Turning Strength Into Opportunity

How do you build a career as a celebrity DJ working with A-list talent, major brands, and professional sports teams? In this episode of Creating the Perfect Experience, Mark sits down with DJ Ria (Maria Clifton) — celebrity DJ, SiriusXM on-air personality, Wilhelmina model, actress, and in-game host for the New York Islanders and New York Liberty. From professional basketball to modeling, acting, hosting, and DJing, DJ Ria shares how personality, networking, and strategic positioning shaped her career in entertainment and experiential events. This conversation is packed with insights for: DJs building their brand Experiential marketing professionals Event producers and brand strategists Creatives navigating multi-hyphenate careers Anyone looking to monetize their personality and network 🎧 In This Episode We Discuss: • Transitioning from professional basketball to entertainment • Breaking into the celebrity DJ and brand event space • The role of networking in career growth • Working with A-list talent and major brands • Building a personal brand in experiential marketing • Advice for creatives designing their own path DJ Ria shares practical advice on leveraging your strengths, building authentic relationships, and creating opportunities in competitive industries like live events, brand activations, and entertainment. If you're interested in experiential marketing, event production, DJ culture, personal branding, or entertainment careers — this episode delivers real-world insight. 🔗 Connect with DJ Ria: Instagram:   / riaria5   🎙 About the Show: Creating the Perfect Experience explores experiential marketing, event production, brand activations, and the leaders shaping live experiences. 📩 Connect with Mark Testa: Website: https://www.markstephenagency.com Email: info@markstephenagency.com LinkedIn:   / mark-stephen-design-&-production   Instagram:   / markstephenea