How "Big Mail" is sabotaging the postal service | Andrew Young | TEDxBreckenridge скачать в хорошем качестве

How "Big Mail" is sabotaging the postal service | Andrew Young | TEDxBreckenridge

In a world driven by digital notifications, mobile apps, and inbox overload — does traditional physical mail still matter? Andrew Young, a longtime innovator in customer communication technologies, explores why physical mail remains a vital — and often misunderstood — part of how businesses connect with people. Drawing on decades of work in digital adoption and paper suppression, he reveals how the mailbox still plays a surprising role in today's digital transformation strategies. As the founder of Treeline Research and former global product leader at Ricoh, Andrew has helped shape the evolution of communications — from PDFs to omnichannel platforms. In this talk, he challenges assumptions, shares overlooked data, and asks us to reconsider what we’ve left behind in the rush to digital. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx