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Most people sell a concept. Context is what sells everything. So context gives everything meaning. In this Business Lunch Podcast short, Roland Frasier and Simon Bowen discuss how to effectively use context to sell. To learn more about Roland Frasier 👉 https://bit.ly/legsintensive Watch the full episode here 👉: • Business Strategy: Creating Million Dollar... Learn more from Roland Frasier on Instagram 👉 / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic If you found this video valuable, give it a like. If you know someone who needs to see it, share it. Leave a comment below with your thoughts. Add it to a playlist if you want to watch it later. PULLED QUOTES 🎙️: "If I've got a business that's absolutely tanking and I know it's our conversion rate, and I see someone who can absolutely smash conversion rates, that context makes that an unavoidable necessity for me." "There's this, the buyer's made the decision before they meet you that they are already interested in what you do and you just need to justify it for them." "And scripting from a sales perspective over the years has defaulted into here's the script and follow it, right? And what immediately happens when people are following a script is they lose authenticity and tonality." Subscribe to Roland Frasier 👉 / @rolandfrasierepic If you know anyone who could use this information, share this video with them. We're here to help. Thanks for watching. We really hope this information was helpful to you and if it was, please give us a like, comment or subscribe. Feel free to share this video: • Sales Scripts: Using Context to Sell with ... Subscribe to our channel: / @rolandfrasierepic Connect with me on social: 📱Facebook: / rolandfrasier 📸Instagram: / rolandfrasier To learn more about Roland Frasier: https://bit.ly/legsintensive Subscribe to Roland Frasier👉 / @rolandfrasierepic Check out some of Simon Bowen's content: • Find Your Genius in Your Business! • D32 Premium Speaker - Simon Bowen - Sellin... • D32 Premium Speaker - Simon Bowen - Sellin... Connect with Simon Bowen on LinkedIn: / simonbowen1 #rolandfrasier #entrepreneur #simonbowen #businessopportunity #businessethics #businessideas #growthanddevelopment #growthstrategy #businessmindset #businessessentials #businesshow #exitstrategy #sellablebusiness #smartbusinessideas #businessgoals