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Most clinics don’t have a marketing problem. They have a scheduling problem they’ve never slowed down enough to see. In this masterclass, we break down how scheduling decisions quietly shape capacity, staff stress, patient experience, and ultimately revenue. Not hypothetically. Operationally. You’ll learn how poor scheduling creates artificial ceilings, why “busy” is not the same thing as productive, and how small structural changes inside your calendar can unlock real growth without adding providers, hours, or chaos. This session is designed for clinic owners and leadership teams who want fewer fires, clearer days, and a system that supports growth rather than fights it. What this training covers: Why most clinics misdiagnose their capacity issues How scheduling rules shape team performance and patient outcomes The hidden cost of reactive calendar decisions How to evaluate scheduling through a CEO lens instead of an operator mindset What to fix first before adding staff, hours, or locations This is not about squeezing more visits into a day. It’s about building a schedule that actually supports the business you’re running.