Gee Beauty’s Steph Gee: Family Business to Modern Beauty Brand (Toronto & Miami) скачать в хорошем качестве

Gee Beauty’s Steph Gee: Family Business to Modern Beauty Brand (Toronto & Miami)

Gee Beauty, Steph Gee, family business, beauty brand, Toronto, Miami, brows, facials, makeup, skin prep, primer, eye cream, mist, entrepreneurship, hiring, HR, operations, Nordstrom, Holt Renfrew, growth. In this episode of Beyond Four Walls, Natasha & Gabrielle sit down with Steph Gee, partner at Gee Beauty—the multi-generational beauty destination and product line with studios in Toronto and Miami. We talk about building a family business, the operations + HR systems behind a high-touch brows, facials, and makeup studio, and how the team keeps every touchpoint cohesive while expanding. Steph shares recruiting and onboarding lessons (no gatekeeping), why over-communication preserves brand standards, and how setting boundaries actually creates room for team growth. We also get into product development for Gee Beauty’s skin prep line—primers, eye care, a new mist—and how the brand balances retail partnerships (Nordstrom US, Holt Renfrew Toronto) with an in-studio, community-first model. Plus: Steph’s morning routine, faith, content workflow, and what’s next for Toronto & Miami studio expansion. 00:00 Intro 01:23 Family business origins & values 05:36 Roles, operations & HR (recruiting/onboarding) 09:33 Cohesive brand across growth 12:43 Pivots in hiring + “no gatekeeping” approach 18:48 Coaching, culture & human connection 23:22 Routine, faith, content & leadership 30:50 Product roadmap: skin prep line & new mist 32:44 Expansion: studios & retail partners 32:59 Where to find Gee Beauty & Steph