B2B Influencers Are Here—How Marketers Can Leverage Them to Drive Results скачать в хорошем качестве

B2B Influencers Are Here—How Marketers Can Leverage Them to Drive Results

If you think influencers are just for B2C marketing, think again. B2B buyers are still people—and people trust people more than ads. Enter B2B influencers. In this episode of Closing Time, Robyn Nissim, founder of Social Proof Agency, breaks down why 2025 is the year of the B2B influencer. She shares how to find the right creators, structure partnerships for long-term impact, and measure success beyond vanity metrics. Whether you’re looking to build awareness or drive conversions, this conversation will change the way you think about influencer marketing in B2B. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect with Robyn Nissim:   / rnissim   Connect with Val Riley:   / valerie-riley-marketer   00:00 Introduction 00:50 Robyn's career journey 03:06 Overcrowing in influencer space 04:21 Influencers in B2B marketing 06:26 Finding the right influencers 08:57 Short-term vs. long-term 12:19 Avoiding common mistakes 13:10 How to define success 14:48 Working with multiple influencers #influencermarketing #b2binfluencermarketing #b2bmarketing