Recruitment Marketing Analytics: Moving Beyond the Numbers to Real Intelligence скачать в хорошем качестве

Recruitment Marketing Analytics: Moving Beyond the Numbers to Real Intelligence

Why is hiring so broken – even when applicant volume is at an all-time high? In this December 2 webinar, From Insights to Intelligence, Joveo brings together Matt Charney – Executive Editor at ERE Media and Media Bistro – and Carrie Corbin – Co-Founder and Managing Partner at Hope Leigh Marketing Group – to unpack why recruitment still feels like an expensive guessing game. Despite record application volume, hiring teams are drowning in waste – wasted spend, wasted time, wasted effort, and wasted opportunity. Traditional recruitment analytics focus on clicks, traffic, and dashboards, but fail to show where the hiring funnel is actually breaking or how to fix it. This conversation goes beyond surface-level metrics to explore how AI, when paired with structure and accountability, can turn talent acquisition from a reactive reporting function into a predictive intelligence engine. In this webinar, you’ll learn: – Why “more applicants” is not the answer – Where recruitment marketing spend leaks across the funnel – Why CPC, CPA, and last-click attribution mislead decision-making – The three biggest value leaks in hiring – top, mid, and bottom funnel – How hiring manager behavior quietly sabotages performance – The talent analytics maturity model – from manual chaos to predictive intelligence – What TA leaders can realistically do in the next 90 days to reduce waste and improve ROI You’ll also hear practical guidance on: – Moving from volume to qualified applicants – Measuring the real funnel – not the theoretical one – Building closed-loop systems that continuously improve – Using AI to optimize decisions – not automate chaos As Matt puts it: “AI isn’t magic – it’s math, powered by structure.” And as Carrie reminds us: “You can’t optimize what you can’t see.” If you’re a TA leader, recruiter, HR strategist, or marketer tired of dashboards that don’t drive outcomes, this session is for you.