Winning the Long Game with Lifecycle Marketing | Sean Collins (Bilt Rewards, Holscher Analytics) скачать в хорошем качестве

Winning the Long Game with Lifecycle Marketing | Sean Collins (Bilt Rewards, Holscher Analytics)

Learn how Sean Collins, former VP of Growth Marketing at Bilt Rewards, co-founder of Holscher Analytics, and host of Numbers & Narrative Podcast, uses lifecycle marketing, CRM, and tactical patience to drive growth in the competitive fintech space. ► About this Video In this episode of Growth Talks by Right Side Up, Sean Collins joins host Krystina Rubino to share his journey from military logistics officer to growth marketing leader. Sean dives into the importance of lifecycle marketing, building trust with customers, and adapting strategies for different industries, from B2B to ecommerce. Sean also discusses the challenges of launching innovative products in fintech, how Bilt Rewards drives loyalty and engagement in the renter rewards category, and why prioritizing long-term strategies over quick wins creates sustainable growth. 🗝️ Key Takeaways: Lifecycle marketing is more than email. It’s about creating integrated experiences that accelerate use cases. Tactical patience is critical. Avoid knee-jerk decisions; evaluate data at key decision points. Personalization is no longer optional. Be in tune with customers to stay relevant by meeting your audience. Investing in relevance and context improves customer loyalty. Brand affinity matters! Move beyond transactional relationships to create lasting impressions. In fintech, trust is everything—winning over skeptical customers requires strong partnerships and established credibility. ⏰ Timestamps 00:00 Introduction to Sean Collins’ career 02:00 From military logistics to marketing 06:15 Lessons on leadership and tactical patience 10:45 Lifecycle marketing strategies for engagement 16:30 The challenges of marketing in fintech 21:00 Earning customer trust with partnerships 25:50 Balancing brand-building with direct response 30:15 Sean’s favorite growth non-hack: customer insights #GrowthMarketing #Lifecycle #CRM #FintTech 🔗 Mentioned in this episode: Bilt Rewards: https://www.biltrewards.com Numbers & Narrative Podcast: https://numbersandnarrative.com 👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc 🤝Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/gro... ‣ Follow us on Linkedin:   / rightsideup   ‣ Follow us on Facebook:   / rightsideupco   ‣ Follow us on Twitter:   / rightsideupco