From Newsletter to Multimedia: Morning Brew's Shift With Devin Emery скачать в хорошем качестве

From Newsletter to Multimedia: Morning Brew's Shift With Devin Emery

Devin Emery joined Morning Brew on day two and cut half the multimedia team. Three years later, the company is doing south of $80M in revenue, profitable, and building one of the most ambitious creator portfolios in media. In this episode, Devin gets honest about the restructuring that had to happen, how Morning Brew finally made multimedia work, and what it actually takes to build a creator business that lasts. CHAPTERS 0:00 Introduction 1:35 Devin's path to Morning Brew 4:21 Why the pivot to video era wasn't working 6:00 Day two layoffs and rebuilding from scratch 10:09 Shifting from work-for-hire to editorial-native branded content 11:50 The rough stretch that forced a restructuring 15:39 Revenue update: south of $80M, profitable, above plan 17:36 How 2026 is shaping up 18:49 Is multimedia contributing to margin or still in investment mode? 21:08 Rebuilding Morning Brew's cultural cachet through creators 29:14 What actually makes a creator a creator 31:37 The Morning Brew pitch to talent 35:02 How creator compensation is structured 37:11 The Money with Katie story 43:48 Can you scale a creator business when every relationship is different? 46:00 Why Devin launched a daily business show first 48:03 The daily newsletter's role in a multimedia portfolio 52:14 Could Morning Brew have built this without the newsletter? 53:44 Newsletter vs. multimedia audience development 55:26 The B2B professional division 57:28 Building a B2B business inside a consumer media company 1:00:43 Unified sales teams vs. specialists 1:02:18 The Vox Media split and valuing creator-dependent assets 1:04:42 Bot clicks and the future of newsletter advertising 1:07:06 Morning Brew's new market intelligence product 1:08:49 The trap of generality 1:13:18 Advice for operators building in media 1:14:49 What Devin is obsessed with right now LINKS Become an AMO Pro Member: https://amediaoperator.com/membership Morning Brew: https://morningbrew.com