Brainstorm Design 2019: Driving Business Value Through Design Innovation I Fortune скачать в хорошем качестве

Brainstorm Design 2019: Driving Business Value Through Design Innovation I Fortune

The deceptively simple maxim “good design is good business” belies the many challenges companies must grapple with when they resolve to embrace design as strategy. How do organizations create cultures and processes that consistently deliver “good design?” How do they measure and correlate investments in design with “good business,” especially during the early stages of the journey? This panel will highlight key levers for delivering sustainable innovation and examine new research proposing quantitative and qualitative metrics to measure design’s business value. Jeanne Liedtka, Professor, University of Virginia Darden School of Business Ben Sheppard, Partner, McKinsey & Company, London Jason Wild, Senior Vice President, Strategic Innovation and Global Leader, Ignite, Salesforce Moderator: Maithreyi Seetharaman, Co-chair, Brainstorm Design; Director, FORTUNE Live Media Content, Europe Subscribe to Fortune - http://www.youtube.com/subscription_c... FORTUNE is a global leader in business journalism with a worldwide circulation of more than 1 million and a readership of nearly 5 million, with major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE Live Media extends the brand's mission into live settings, hosting a wide range of annual conferences, including the FORTUNE Global Forum. Website: http://fortune.com/ Facebook:   / fortunemagazine   Twitter:   / fortunemagazine