TenX Strategies Presents: Strategy Before Tactics with Richard Viguerie and Morton Blackwell скачать в хорошем качестве

TenX Strategies Presents: Strategy Before Tactics with Richard Viguerie and Morton Blackwell

In this TenX Strategies webinar, Kevin Gentry sits down with two legends of the conservative movement who also happen to be master fundraisers and strategists: Richard Viguerie, the “funding father” of the conservative movement and pioneer of political direct mail, and Morton Blackwell, founder and president of the Leadership Institute. Broadcasting from the Leadership Institute with a live audience, Kevin leads a deep dive into why strategy is the engine of all successful fundraising, and how clear vision, goals, strategy, and tactics fit together to drive long-term growth. Richard and Morton unpack the four-part strategic framework popularized by Newt Gingrich, explain why professionalism and constant study are non-negotiable, and show how concepts like lifetime value, disciplined testing, and strong branding can transform a small donor file into a powerhouse movement. You will hear why direct mail is still the workhorse of nonprofit fundraising, what it really means to be a “purple cow” in an over-communicated world, and how simple but intentional touches, like Morton’s famous honey gifts, build deep donor loyalty. They also talk about mentors, building internal development capacity, treating donors like adults, and why most organizations confuse dreams with an actual plan. If you lead a nonprofit, run a development shop, sit on a board, or simply want to become a more effective fundraiser, this conversation will sharpen how you think about strategy and give you practical ideas you can apply right away.