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(8 Mar 2026) RESTRICTION SUMMARY: ASSOCIATED PRESS New York - 3 March 2026 1. Various of Emma MacTaggart, founder of What’s the Stitch Needlepoint, stitching 2. Wide of MacTaggart and a staff stitching 3. Close of a stitch work on display 4. Wide of MacTaggart 5. Close of stitch templates 6. SOUNDBITE (English) Emma MacTaggart, “What’s the Stitch” Needlepoint Founder: “You go from like your big screen at work to your small screen when you get home, watching a bigger screen TV, like you're always on some sort of screen and I think that people really want to get off their screens doing something with their hands, something that actually, where your time actually has an output.” 7. Pull focus from needlework to MacTaggart 8. MacTaggart on phone 9. Wide of office 10. Close of cushions with needlework 11. SOUNDBITE (English) Emma MacTaggart, “What’s the Stitch” Needlepoint Founder: “Needlepoint, specifically, maybe embroidery and cross-stitch as well and knitting, they are like stereotypically associated with older women, hence like the grandma hobbies. But, it really kind of is just like the polar opposite of what our generation is growing up with now. And I think people really like that. And I mean the grandmas were onto something because like these are great hobbies.” 12. Close of hands playing mahjong 13. Wide pan of mahjong tables 14. Tilt down of a mahjong event participant 15. Close of hands playing mahjong 16. Close of Lauren Antonelli, mahjong event participant 17. SOUNDBITE (English) Lauren Antonelli, Mahjong event participant: “I’ve seen all over Instagram, it was even written up in Vogue, and I just thought it would be fun to do something that’s not involving my cell phone, kind of get offline, do something more with strategy, fun, meet friends." 18. Cutaway of mahjong event 19. SOUNDBITE (English) Ilana Asserson, Mahjong event participant: “And I’ve seen a lot of girls that have been playing mahjong recently and I couldn’t believe it, because I feel like it was something that I always heard my mom said my grandma used to play.” 20. Wide of Mahjong event company founder Clara Sherman introducing a mahjong rulebook 21. Close of the rulebook 22. Close of Sherman 23. SOUNDBITE (English) Clara Sherman, "So Bam Fun" Mahjong event company founder: “I obviously knew how to play at this point and I had learned like the personal fulfillment I found playing the game and that was it gave me a space to completely detach from my phone and just connect with the people who were sitting at the table with me.” 24. Sherman at a So Bam Fun mahjong event 25. SOUNDBITE (English) Clara Sherman, "So Bam Fun" Mahjong event company founder: “How to ask thoughtful questions. How to continue a conversation. Again, hold eye contact. All of these are things that when you live in such a digital world, they are so easily lost because there is a screen between you and the other person, whereas now in mahjong, you are directly sitting across from that person and having a conversation, like a human moment with them.” 26. Wide of mahjong event 27. Various of event participants 28. Players at a mahjong table STORYLINE: By age 23, Emma MacTaggart was already noticing how rare her free time was — and how it was seldom screen-free. She was working long hours in investment banking and once she was finally able to log off after work, she would turn to her phone. Along with her roommates, she decided to hunt for a hobby that would replace that habit. (AP video: Emily Wang Fujiyama) =========================================================== Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: / ap_archive Facebook: / aparchives Instagram: / apnews You can license this story through AP Archive: http://www.aparchive.com/metadata/you...