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In this episode, we unpack how storytelling shapes design outcomes, business decisions, and personal brand credibility. The conversation goes beyond UX screens and portfolios, diving into how narratives influence hiring, stakeholder buy-in, product adoption, and even revenue perception. In this podcast, Almas (founder of @xperiencewave ) Rishik (host of @TheVividYellow ) and Interacts with Vivek Raju (Story consultant @Kathasys) Socials Xperience wave: https://www.instagram.com/xperience_wave/ Vivid Yellow: https://www.instagram.com/thevividyellow/ We, at @TheVividYellow will be sharing our experiences and learnings about UX research, Design systems, Product Design and moreeee!! You can find us in https://vividyellow.in/ 00:00 Introduction to Vivek Raju and His Journey 02:06 Transitioning from UX Design to Storytelling 10:04 The Role of a Narrative Consultant 17:51 The Importance of Storytelling in Business 30:11 Storytelling for Designers and Personal Branding 38:57 Influences and Frameworks in Storytelling 45:55 The Importance of Iteration in Storytelling 49:27 Understanding Low Fidelity vs. High Fidelity Storytelling 54:34 The Role of Storytelling in Design and Communication 01:01:00 Navigating B2B vs. B2C Storytelling Challenges 01:07:19 How does Skeayl work 01:13:20 The best books you can refer for storytelling 01:19:14 Empowering Life of Designers Through Storytelling