Influencer - Led Marketing 101: How to Use Influencer Content in Your Marketing Stack | Webinar скачать в хорошем качестве

Influencer - Led Marketing 101: How to Use Influencer Content in Your Marketing Stack | Webinar

Are you a CPG brand trying to make sense of influencer marketing, wondering how to build a strategy that actually drives growth, or looking to understand how creators can move the needle for your brand beyond vanity metrics? In this essential Startup CPG webinar, marketing experts break down the real mechanics of influencer-led marketing and how emerging brands can use it to build lasting momentum. Learn what it truly takes to make influencer marketing work, from understanding the psychological impact creator content has on consumer behavior to integrating influencers within a broader marketing strategy. The panel reveals how to define clear expectations for influencer partnerships, why measurement should focus on contribution rather than attribution, and how to avoid the most common mistakes brands make when activating creators. Discover how timing, readiness, and strategic alignment can make or break a campaign — and explore a real-world TikTok Shop case study that shows what effective influencer marketing looks like in practice. Startup CPG is the largest community for emerging brands, and this session delivers the strategic insights and practical knowledge you need to build influencer partnerships that connect with customers, generate trust, and drive real growth. Takeaways: Influencer marketing is often misunderstood and requires clarity on its role in your overall strategy Influencer content isn't just a channel — it provides context that makes products feel attainable Creators are most effective when integrated with other marketing channels, not siloed Familiarity with a brand reduces consumer hesitation and builds trust over time Generating interest is only one part of the growth equation Measurement of influencer success should focus on contribution, not just attribution Timing and readiness are crucial for effective influencer marketing campaigns Listening to customer feedback is vital for refining and scaling marketing strategies AI and algorithms play an increasingly important role in how creator content is distributed Case studies like TikTok Shop demonstrate the real impact of influencer marketing when executed properly Key Topics: 00:00 Introduction and Overview of Influencer Marketing 03:00 Understanding Influencer Marketing's Role in Growth Strategies 05:47 Defining Expectations and Evaluating Influencer Performance 08:56 The Importance of Context in Influencer Marketing 11:47 Influencer Marketing in the Broader Decision Environment 14:53 Strengths of Creators in Influencer Marketing 18:14 Common Mistakes in Influencer Marketing 21:10 The Role of AI and Algorithms in Influencer Marketing 24:03 Learning from Influencer Campaigns 27:00 Testing and Scaling Influencer Insights 30:30 Understanding Influencer Impact 31:52 Attribution vs Contribution in Marketing 35:13 The Role of Engagement in Measurement 37:34 Timing and Strategy in Influencer Marketing 40:07 Building Momentum Through Influencer Partnerships 41:01 Case Study: TikTok Shop Success 49:06 Navigating Creator Outreach and Relationships Connect with Guests: Joybyte: https://joybyte.com/ Myriah Castillo — President, Joybyte 🔗 LinkedIn:   / myriah-castillo-b646b8168   Stephanie Brown — Lead Strategist, Joybyte 🔗 LinkedIn:   / slbrown71   Val Ponce de Leon — Lead Strategist, Joybyte 🔗 LinkedIn:   / valerie-ponce-de-leon-3a962a143   Quinn Sullivan — Partnership Manager 🔗 LinkedIn:   / quinn-sullivan-261067158   About Startup CPG: Startup CPG is the largest community for emerging brands: 30,000+ Slack members, the #1 podcast in CPG, 100+ events per year, and award-winning resources to help brands grow. Join free today: https://startupcpg.com/sign-up Stay connected: 📸 Instagram:   / startupcpg   🔗 LinkedIn:   / startupcpg   #StartupCPG #CPG #InfluencerMarketing #CreatorEconomy #TikTokShop #BrandBuilding #SocialMedia #CPGMarketing #EmergingBrands #MarketingStrategy #ConsumerBehavior #GrowthMarketing #InfluencerStrategy #ContentMarketing #FoodBrands #BrandStorytelling #MarketingMeasurement #CreatorContent #CPGBrands #MarketingInsights