Why activism won’t save the oceans, but business will | Fredrika Gullfot | TEDxBerlin скачать в хорошем качестве

Why activism won’t save the oceans, but business will | Fredrika Gullfot | TEDxBerlin

Fredrika Gullfot on "Why activism won’t save the oceans, but business will" at TEDxBerlin 2016. For more information visit http://www.tedxberlin.de. Fredrika Gullfot is the CEO and founder of Simris Alg, a pioneering agribusiness listed on the Nasdaq First North stock exchange. Simris' main focus is the production of omega-3 from farmed algae as a sustainable alternative to fish oil. Fredrika considers herself a green capitalist and is passionate about bio-based solutions as key technologies for a sustainable future. Fredrika thinks entrepreneurship rather than activism is the answer to our time’s major challenges, by disrupting conventional supply chains and changing the game in the industry. Fredrika is the first female awarded with the Swedish Chemical Engineering Prize and is a WIRED Innovation Fellow, appointed by Wired UK in 2015 as one of 12 innovators with the potential to change the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx