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Schools and colleges programme, Scene investigates how an advertising agency works to influence the tastes and change the habits of young people. Alex Glasgow follows a group of ad men who have the unenviable task of turning the famously tea-loving British into a nation of coffee drinkers. To that end, they are planning a new television ad campaign for 1969, aimed squarely at the younger generation, and they have enlisted the help of a talented young director named Ridley Scott. Clip taken from Scene: The Coffee Campaign, originally broadcast on BBC One, Thursday 19 February, 1970. You have now entered the BBC Archive, a time machine that will transport you back to the golden age of TV to educate, entertain and enlighten you with classic clips from the BBC vaults. Make sure you subscribe so that you never miss a single stop on our amazing journey through the BBC Archive - https://www.youtube.com/c/BBCArchive?... You can also dive into plenty more BBC Archive on our website - https://www.bbc.co.uk/archive