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Lead Magnets That Actually Work: How to Create One Free Resource That Attracts Buyers, Not Freebie Collectors Your lead magnet gets downloads, but your calendar stays empty. Here's why—and how to fix it. Most lead magnets fail because they're disconnected from what you actually sell. In this video, I'll show you how to create one strategic free resource that attracts qualified leads, builds trust, and naturally guides people into your paid offers. You'll learn: Why "helpful" isn't enough (and what actually converts) The 3 jobs every strategic lead magnet must do How to align your free resource with your paid offer Why shorter often works better than long, complex guides What to include at the end to create a clear next step A lead magnet isn't just a freebie; it's the front door to your business. When designed intentionally, it pre-qualifies your audience, sets expectations, and makes selling feel natural. Ready to create marketing that feels aligned and actually converts? Visit LesliBitel.com to explore working together. --- ABOUT LESLI BITEL I'm a business strategist and mentor for integrative and functional medicine practitioners and coaches. I help you clarify your messaging, package your expertise, and build scalable offers and marketing systems that feel ethical, aligned, and sustainable. Subscribe to Lesli Bitel International on YouTube for more strategies on marketing, visibility, and building a values-driven practice. #leadmagnet #emailmarketing #practicegrowth #functionalmedicine #integrativemedicine #healthcoach #businessstrategy #marketingstrategy