Your CPG Brand's Biggest Retail Problem скачать в хорошем качестве

Your CPG Brand's Biggest Retail Problem

Most CPG brands think promotions grow sales. They don’t. Pricing strategy does. If your pricing architecture is wrong, deeper discounts and more promotions will only destroy your margins, train shoppers to wait for deals, and drain your cash flow. In this episode, I break down the pricing and promotion architecture that premium brands use to scale profitably. You’ll learn how to price for your core shopper instead of competitors, build a pricing ladder that protects margin at every level, design disciplined promotion strategies, use contribution — not velocity — to justify your pricing, and create guardrails that stop margin erosion. Promotions are tactics. Pricing is strategy. Download the New Item Essentials Guide at RetailSolved.com/session308 and learn how to build a pricing architecture that protects margin, strengthens retailer relationships, improves promotion ROI, and creates sustainable growth for your brand. Get the free Download - The Essential New Item Checklist: https://retailsolved.com/guide13 ⏰ Timecodes 00:47 You don’t control promotions until you control pricing 01:50 The Brand Who Lowered Price to “Grow Faster”… and Nearly Bankrupted Themselves 02:52 Pricing is a strategy. Promotions are a tactic. 03:25 Big brands invest heavily in pricing elasticity projects 04:50 WHY PRICING ARCHITECTURE MATTERS 05:35 #1: Price for Your Core Shopper — Not for Your Competition 04:58 #2: Build a Pricing Ladder — The Foundation of All Margin Protection 07:14 #3: Build a Promotion Architecture — Not Random Deals 11:05 #4: Use Contribution — Not Velocity — to Justify Pricing and Promotions 12:08 #5: Build Guardrails That Prevent Margin Erosion 13:07 HOW TO BUILD A PRICING & PROMOTION ARCHITECTURE THAT CREATES SUSTAINABLE GROWTH 👉 Proven strategies to get your products onto more store shelves and into the hands of more shoppers - including online ✅ Free brand-building guides and resources, Click here: http://retailsolved.com/ 🎧 Bulletproof Your CPG Brand podcast. Subscribe, Listen, catchup on more episodes, and get the show notes on my website or wherever you get your podcast. 🛎 Hit the like bell to be the first to get more brand-building tips, strategies, and advice #brandmanagement #businessmanagement #dataanalytics #marketing #trademarketing #merchandising #strategicplanning #brandbuilding #dataanalyst #entrepreneur #smallbusiness #datavisualization #datascience #analyticstools #marketing #marketingstrategy #retailstrategy #retailersolutions #digitalmarketing #dataanalysis #branding #merch #merchandising #visualstorytelling #growthmindset #growth #tactics #retail #CPGPricing #TradeSpend #RetailStrategy #CPG 📱Connect with Dan on social media:   / cms4cpg     / retailsolved   📫 QUESTION — What keeps you up at night? What videos would you like to see on this channel? https://retailsolved.com/contact-us/ 📎 About this channel If you’re building a CPG brand and running out of runway, this podcast is your unfair competitive advantage. Bulletproof Your CPG Brand is the go-to podcast for emerging and growth-stage CPG founders navigating retail, e-commerce, and omnichannel growth with limited resources and zero margin for error. Hosted by Daniel Lohman—former CPG founder, category management expert, and trusted advisor to natural, organic, and better-for-you brands—this show delivers practical, retailer-relevant strategies most brands never get access to. Each episode breaks down what actually drives sales at retail: • category management and fact-based selling • trade marketing and promotion ROI • broker performance and retail execution • pricing, assortment, and shelf strategy • brand valuation, velocity, and profitability Let me explain why this matters. Most advice shortens your runway. This show is designed to extend it—by helping you earn an equal seat at the table with retailers, convert occasional buyers into loyal evangelists, and compete head-to-head with far bigger brands. This isn’t theory. It’s a turnkey roadmap built from hundreds of real-world case studies, expert interviews, and proven frameworks. If you’re a mission-driven CPG brand that wants to grow profitably, fund innovation, and do more good—this is where you start. Subscribe and start building a bulletproof brand. All Rights Reserved. Copyright, Liability Waiver and Disclaimers, Privacy Policy and Terms of Use on website. ©CMS4CPG LLC. https://retailsolved.com/ Disclaimer: some of the links may be affiliate links. I may earn a commission that helps pay for this channel.