When Good Data Goes Bad: The $10M Fraud Shaking the Industry │The Exchange: Episode 82 скачать в хорошем качестве

When Good Data Goes Bad: The $10M Fraud Shaking the Industry │The Exchange: Episode 82

A $10 million fraud case has rocked the market research world—exposing major cracks in data quality, vendor accountability, and supply chain transparency. This episode dives into what went wrong, why it matters for industries like pharma, and how emerging tools and bold collaboration could be the key to restoring trust. If you rely on data, you need to hear this. Register for IIEX North America → https://hubs.ly/Q02MwDXQ0 Get your FREE IIEX.AI Ticket → https://hubs.ly/Q03bW6zZ0 Register for IIEX Europe → https://hubs.ly/Q032CF3x0 LINKS FROM THE EPISODE: Eight Defendants Indicted in International Conspiracy to Bill $10 Million for Fraudulent Market Survey Data http://justice.gov/ Patrick Comer “Trust Isn’t a Feature. It’s the Platform”   / trust-isnt-feature-its-platform-patrick-co...   JD Deitch “The Hypocrisy of Sample Quality”   / hypocrisy-sample-quality-jd-deitch-7mplf   Bob Fawson calls the Op4G indictment a “moment for reflection”   / bob-fawson-2590168_sampling-solutions-acti...   Karine Pepin warns that real change will mean higher costs, longer timelines, and structural shifts in research practices   / datafairy_mrx-dataquality-activity-7318626...   Bob Fawson and team officially launched the Data Quality Co-op https://www.wjbf.com/business/press-r... Numerator Launches 200,000 U.S. Household Static Panel, Setting New Standard for Data Quality https://www.numerator.com/press/numer... Actnable.AI Launches in U.S. Market Through an Exclusive Partnership with Elliam Inc. https://www.insightsassociation.org/N... NIQ (NielsenIQ) launched BASES AI Screener https://martechseries.com/predictive-... aytm’s Conversation AI debuts as a natural-language survey tool https://aytm.com/platform/conversatio... Phebi.AI’s latest version integrates word and voice emotion analysis http://phebi.ai/ How Gen AI Is Reshaping Marketing Research: Insights from GBK Collective’s Latest Study https://www.gbkcollective.com/thought... Sign up for Greenbook’s weekly newsletter to be the first to get the latest & greatest Greenbook news delivered to your inbox → https://bit.ly/3R1Q33n Plus follow us on social media: Linkedin:   / greenbook   Twitter/X:   / greenbook   Facebook:   / greenbookmr