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The night Caitlin Clark stepped onto NBC, something changed. It wasn’t loud. It wasn’t official. There was no press release declaring a shift in power. But inside league offices, phones lit up, dashboards refreshed, and one uncomfortable question started circulating: What happens when the star no longer needs the system? This video breaks down the moment everything flipped — from Clark dominating prime-time television to the internal panic that followed. The numbers didn’t lie. Engagement skyrocketed. Clips went viral. Millions tuned in. Meanwhile, league-controlled projects struggled to generate attention. That contrast revealed a hard truth: fans weren’t just following the WNBA. They were following Caitlin Clark. We explore: • NBC’s rapid move to center Clark • The comparison to struggling league-backed ventures • Locker room tension and rising pressure • CBA concerns and financial instability • And why this moment may represent a permanent power shift This wasn’t about one broadcast. It was about leverage. Because once the audience belongs to the player, the league no longer dictates the narrative. And when control slips — it rarely comes back. #CaitlinClark #WNBA #NBCSports #BasketballNews #SportsBusiness #WNBA2025 #WomenInSports #ClarkEra