Скачать с ютуб Iowa Premium Sustainable Beef | Agriculture Branding Campaign в хорошем качестве

Iowa Premium Sustainable Beef | Agriculture Branding Campaign

Part of National Beef, Iowa Premium is a small, regional brand that procures and processes high-quality, corn-fed, Black Angus cattle raised specifically by farm families in Iowa and surrounding states. With a strong Midwest connection and positioning in the top-end beef market, Iowa Premium has an amazing story to tell. To share a compelling brand story that drives confidence, engagement and value in Iowa Premium products, MorganMyers launched the creative platform, “A better way to beef.” Photography and video capture the farm families, plant processing team and finished product to help visually tell the Iowa Premium story. Key collateral pieces and email communications reach both internal and retail and food service audiences. The Iowa Premium website tells more of the “A better way to beef” story and serves as a resource hub. A video mailer launch replaces on-site and in-person interactions during the COVID-19 pandemic to officially “relaunch” and reinvigorate the brand. This video showcases the sustainable practices farm families use to raise Iowa Premium Angus® beef, helping protect the land, air, and water, while producing wholesome, flavorful beef. Learn more at morganmyers.com/blog/case-study/iowa-premium-brand-storytelling.