Marketing a Country Like a Consumer Brand: South African Tourism | скачать в хорошем качестве

Marketing a Country Like a Consumer Brand: South African Tourism |

South African Tourism CMO Thembisile Sehloho shares how human truth, cultural insight and creative collaboration help shape South Africa's global brand as a destination of choice. In her discussion with host, Mongezi Mtati, she uses lessons from iconic FMCG campaigns like Tastic x MaXhosa to build South Africa's country brand through purpose-driven creative work. ______ The Lead Creative podcast is also available on: 🌐Our website: https://theleadcreative.com 🎧Spotify: https://jo.my/spotify-tlc 🎧Apple: https://jo.my/tlc-apple 🎧Google: https://jo.my/tlc-google Or wherever you get your podcasts ______ Follow us on: Facebook:   / leadcreativenews   X (Twitter): https://x.com/creativeslead Instagram:   / theleadcreative   LinkedIn: https://jo.my/tlc-li ________________ #TheLeadCreative​ • #Marketing​ • #Advertising​ • #leadership​ • #business • #Tourism • #ContentCreator • ‪@SouthAfricanTourism‬ • ‪@maxhosa‬ • ‪@MongeziMtati‬