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Original release date: 22 October 2025 This month on Sustainability Matters, we discuss whether external research promotion has any tangible effects. Can external media attention translate into academic citations? Does choosing the “right” journal matter? And do we risk perverse outcomes from over-incentivising citations? All this and more with Dr. Steffen Lemke and Dr. Isabella Peters, authors of "Path model of the interplay between the promotion and the received attention of research articles," along with Dr. Athanasios Mazarakis. This is a chapter in the book The Science-Media Interface: On the Relation Between Internal and External Science Communication, published by De Gruyter Brill (https://www.degruyterbrill.com/docume.... Liked this podcast? Have thoughts on the topic? Want us to address a specific theme in the future? Write to us at podcast@brill.com. #DeGruyterBrill #publishing #podcast #sustainability #research #promotion Find out more on our website: ► https://www.degruyterbrill.com/ Contact us ► https://www.degruyterbrill.com/publis... Subscribe ► / @degruyterbrillpublishers FOLLOW US ► Website: https://www.degruyterbrill.com/ ► Blog: https://blog.degruyter.com/ and https://blog.brill.com/ ► Facebook: / degruyterbrill ► LinkedIn: / de-gruyter-brill ► Instagram: / degruyter_brill ► Bluesky: https://bsky.app/profile/degruyterbri...