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Hertz's partnership with Amazon is another step in the e-commerce giant’s slow march into auto sales. The deal could be a boon for the rental car giant, which is trying to sell more of its cars directly to consumers. Some experts say the shift toward direct online sales, especially involving e-commerce giants like Amazon, could spell trouble for dealerships, possibly even large publicly traded companies such as AutoNation, Group1, Sonic Automotive, Penske, and Asbury. Wholesale auction companies such as Manheim and AVC are also liable to be watching the shift, as direct to consumer sales could threaten their inventories. Chapters: 00:00 Introduction 01:11 Chapter 1: The deal 04:10 Chapter 2: Threats to dealers 05:47 Chapter 3: Constraining supply 07:39 Chapter 4: Skepticism 09:28 Chapter 5: Chipping away Producer: Robert Ferris Editor: Darren Geeter Animation: Jason Reginato, Emily Park Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, Hyundai, Carvana, Hertz » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be your own boss? Sign up for Smarter by CNBC Make It's new online course, How To Start A Business: For First-Time Founders. Find step-by-step guidance for launching your first business, from testing your idea to growing your revenue. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $127 (plus tax). Offer valid September 16 through September 30, 2025: https://cnb.cx/4gEgnhO Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How The Amazon-Hertz Deal Could Disrupt Dealerships