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What do global medicinal product standards have in common with a wedding cake? In this unique and engaging talk, Christian Hay—Senior Consultant at GS1 and Convenor of ISO TC 215 WG6—uses a wedding cake analogy to break down the complex world of IDMP (Identification of Medicinal Products) into layers anyone can understand. 💬 “Let’s make it simple,” Christian says. And he delivers—walking us through each layer of the IDMP standards like tiers of a beautifully structured cake, each one essential to the whole. 📌 You’ll learn: What each “layer” of IDMP represents (substances, dosage, product, packaging, etc.) Why standardization matters for patient safety and data interoperability How ISO and GS1 work together to simplify global medicinal product data What regulators, pharma companies, and software providers gain from adopting IDMP 🍰 The Wedding Cake of IDMP (in Simple Layers): 1️⃣ Substance Information – The ingredients (ISO 11238) 2️⃣ Dosage Form & Route – How it’s delivered (ISO 11239) 3️⃣ Units of Measurement – The quantities (ISO 11240) 4️⃣ Pharmaceutical Product (PhP) – What’s in the product (ISO 11616) 5️⃣ Medicinal Product (MP) – What’s approved & packaged (ISO 11615) Each layer is built on the one below — like a wedding cake — ensuring structured, consistent, and machine-readable data worldwide. 👨🏫 About the Speaker Christian Hay is a global standards leader working with GS1, ISO, and IHE to simplify healthcare data through collaboration, standardization, and clarity. Watch the full webinar : https://global-value-web.com/2025/05/... Subscribe for more insightful videos. Register for the upcoming webinar. https://events.teams.microsoft.com/ev...