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We're often told to invest in “timeless” fashion, those classic wardrobe staples that supposedly never go out of style. But is there really such a thing as timeless clothing, or is it just a clever illusion? In this video, I break down the myth of timeless fashion, why the term has become a powerful marketing buzzword, and how it tricks us into consuming more, not less. We’ll also look at how our psychology, dislike of trends, and desire to belong all play into this narrative. The T-shirt I’m wearing: https://bit.ly/3HQhoq4 (currently sold out, but website will reopen with a restock soon) Timestamps: 0:00 - Intro 0:30 - The Game 1:35 - What Does “Timeless” Really Mean? 2:24 - The Marketing of Timelessness 3:58 - Why We Still Want It 5:51 - A Better Way to Think About It — Music downloaded from Musicbed: https://fm.pxf.io/timdessaint — Shot with: Canon EOS R6: https://amzn.to/3AGD4OA Canon RF 24-70mm F2.8 L IS USM Lens: https://amzn.to/3U2r6FJ Canon C70: https://amzn.to/3zoy0xh Canon RF 28-70mm F2.0 Lens: https://amzn.to/3mypwRv — FTC: This video is not sponsored. Some of the links above are affiliate links, meaning that I will earn a small percentage of sales when you click through and make a purchase, at no additional cost to you.