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Welcome to AVU Wine Stories! My name is Laura, and this is the incredible story of Château Mouton Rothschild – the only estate in Bordeaux history to ever achieve an official promotion within the 1855 Bordeaux Classification. Join us as we explore the relentless ambition, groundbreaking innovations, and fusion of fine art that define this Premier Grand Cru Classé. 👑 The Relentless Ambition: Defying History The 1855 Classification was meant to be set in stone. When Nathaniel de Rothschild purchased the estate in 1853, fate dealt him a blow: Château Mouton Rothschild was ranked as a Second Growth. This injustice inspired the famous motto: "Premier ne puis, second ne daigne, Mouton je suis." It took 118 years of vision, lobbying, and tireless effort, led by the legendary Baron Philippe de Rothschild, to achieve the impossible. In 1973, Mouton was officially elevated to Premier Cru Classé status. Baron Philippe coined the new motto: "Premier je suis, Second je fus, Mouton ne change." 🖼️ A Fusion of Art & Wine: The Label Tradition Baron Philippe introduced two groundbreaking traditions: 1924: Mouton became the first Bordeaux château to bottle its entire production on-site, ensuring quality control. 1945: Baron Philippe launched the annual tradition of commissioning a world-famous artist to design the label. This unique collaboration sees the artist (whose artistic vision resonates with the family) accept an exchange of their original design for cases of Mouton Rothschild. The collection, "Paintings for the Labels," is permanently exhibited at the château and celebrated annually with the unveiling of the new design. 👨👩👧👦 The Legacy of the Rothschild Family Château Mouton Rothschild remains unique as the only estate among the Premiers Grands Crus still guided by the same family. Baron Philippe (1922-1988) was the visionary who achieved the promotion. Baroness Philippine (1988-2014) brought international charisma and expanded the estate’s cultural reach. Today, her three children—Philippe Sereys de Rothschild, Camille Sereys de Rothschild, and Julien de Beaumarchais de Rothschild—carry on the legacy. At AVU, we are here to consult, advise, and help you find the rare opportunity to taste and collect the legends of Bordeaux. ► Contact us for expert guidance and collection advice: https://avu.wine/ Thank you for watching!