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How happy are franchise owners, really? And what is the bias/agenda of the source answering this type of question? Would-be future franchise owners are hungry for objective information about franchise opportunities. This is why I am so excited to have spend time with Michelle Monroe Rowan, CFE, President and COO Franchise Business Review. FBR is a 3rd party market research firm, conducting objective, unbiased in-depth interviews with franchisees across many franchise systems. Franchise owners give their straightforward feedback about many aspects of their franchisee experience including how they rate the financial opportunity, training, and support provided by the franchisor and the franchisee community culture. In 17 years of research and reporting, FBR reported franchisee satisfaction is at an all-time high in 2022: 🏆88% enjoy owning their franchise 🏆80% would recommend their franchise to others Michelle shares they believe this high degree of satisfaction is in response to how the franchise community came to gather and acted quickly in COVID to the benefit of franchisees. We also talk about the various FRANCHISE BUYER GUIDES published by FBR and how a prospective franchisee can use them when launching a franchise opportunity search. Subscribe to ASBN to watch the full episode here: https://www.myasbn.com/small-business...