New Construction to $110M in Service: How a Family HVAC Business Survived the Recession & Scaled скачать в хорошем качестве

New Construction to $110M in Service: How a Family HVAC Business Survived the Recession & Scaled

$3.5 million in service revenue. A new construction company that survived the Great Recession. And a son who grew up wearing a hard hat on job sites. RJ Magee joined his dad's HVAC company in Las Vegas in 2010 — and by 2025, had grown the service operation from $3.5M to $50M in Vegas alone, with a $110M multi-location portfolio targeting $500M by 2030. In this episode, RJ shares the playbook behind Sierra Air Conditioning and Plumbing's growth — how CertainPath coaching changed the trajectory, what it actually takes to acquire home services companies the right way, why your comfort advisor could be making $500K (and isn't), and the personal loss that finally made him build a team worth leading. CHAPTERS: 00:00 — How a Family HVAC Business Survived the Great Recession 02:00 — Going from New Construction to Residential Service 04:07 — Joining CertainPath in 2014: What Changed Immediately 10:03 — 200,000 Homes with Stickers: The Marketing Secret No One Talks About 12:36 — How to Grow an HVAC Company from $3M to $13M: 3 Core Steps 16:20 — Why They Decided to Sell the Company (And Why RJ Hated It) 17:14 — How to Sell an HVAC Business 19:11 — How to Expand HVAC Business to Multiple Locations 22:09 — How to Pick Markets for HVAC Expansion (What a $110M Operator Looks For) 26:35 — The M&A Process: How Sierra Builds Relationships Before Deals 29:43 — How to Onboard an Acquired Business Without Losing the Team 35:31 — The Most Important Title in Your Company: CRO 37:11 — How to Develop Managers Who Were High-Producing Technicians 39:19 — Why HVAC Comfort Advisors Can Make $500,000 a Year 41:41 — How the Flip Tech to Comfort Advisor Pipeline Works 47:41 — How to Hire HVAC Technicians: The TASK Model 54:29 — How to Pay HVAC Managers: Moving from EBITDA Bonuses to Behavior Incentives 57:37 — How to Grow Leaders from Within Your HVAC Company 01:02:37 — HVAC Marketing Strategy 01:05:44 — Personal Loss and the Priority Shift That Changed Everything 01:08:26 — God First. Family Second. Business Third. 01:13:00 — The 3 Things Sierra Is Laser-Focused on for 2026: Call Center, Flips, Sales 01:15:10 — The 5-Year Plan: $500M by 2030, 16–18 Partner Companies 01:16:48 — Why CertainPath Still Matters at $110M Book a free strategy call: https://bit.ly/3TvGiNW or call (214)-453-1591 🔗 FREE resource — The Foundation Series: https://bit.ly/3Yqzow5 For more information about Sean Mitchell’s RevenueAscent Program: https://hub.mycertainpath.com/hub/res... ABOUT THE SHOW The Successful Contractor is a podcast for residential HVAC, plumbing, electrical, and roofing contractors. Hosted by Bob Houchin, each episode features real contractor growth stories, hard-won business insights, and practical takeaways for building a profitable home services company. ABOUT THE GUEST RJ Magee is the President of Sierra Group, overseeing Sierra Air Conditioning and Plumbing in Las Vegas, NV, along with partner locations in Boise, Denver, and Tucson. RJ joined his father's company full-time in 2010, helped grow the service division from $3.5M to $13M before a 2020 private equity sale, and has since led the Las Vegas location from $13M to $50M. Sierra Group collectively did $110M in revenue in 2025, with a target of $500M by 2030. Sierra Air Conditioning and Plumbing: https://www.sierraair.com CertainPath: https://www.mycertainpath.com SHOW NOTES The Successful Contractor Podcast is part of the CertainPath family. CertainPath is a business coaching program for residential HVAC, plumbing, electrical, and roofing contractors. For 25 years, we've helped contractors double their revenue, hit 20% net profit, and build teams that stay. With proven systems, professional coaching, software solutions, and a member community of 1,200+ strong — Success is Made Certain. Visit www.mycertainpath.com for more information. FOLLOW CERTAINPATH: Facebook:   / certainpath   LinkedIn:   / certainpath   Instagram:   / certainpath   #HVACBusiness #ContractorGrowth #HVACContractor #HomeServices #TheSuccessfulContractor #CertainPath #HVACSales #ContractorLife #MultiLocationHVAC #HVACMarketing