Stop Losing Customers: 10 E-commerce Churn Strategies (It's NOT About Discounts) скачать в хорошем качестве

Stop Losing Customers: 10 E-commerce Churn Strategies (It's NOT About Discounts)

Losing customers is one of the most painful moments in e-commerce. But what if you could stop it? This video provides a complete 10-step framework to prevent customer churn and grow your retail or e-commerce business. Hint: It's not about bombarding customers with discounts. In fact, that's often the wrong approach. We reveal the real reasons 80% of your customers might be leaving and show you how to fix them. In this guide, you will learn: How to identify your "Not to Lose" (high-value) vs. "About to Dump You" (at-risk) customers. How to use RFM segmentation and NPS (Net Promoter Score) to find your top 5 churn reasons. The 3 core areas to investigate when customers are unhappy: your Product, your Customer Experience (CX), and your Marketing. 10 actionable initiatives to build a churn-proof business, from internal alignment and real-time alerts to community building and product optimization. FREE RESOURCE: Download our complete Post-Purchase Flow mentioned in the video to start implementing these strategies Key Timestamps (Chapters) (00:00) Why Preventing Customer Churn is Critical (00:15) The 2 Types of At-Risk Customers You Must Know (00:44) The Customer Journey: When Churn Prevention Really Starts (01:31) Are Your Customers Happy? (The 3 Things to Fix) (01:50) How to Use Pre-Delivery NPS (02:15) How to Use Post-Delivery NPS (03:20) Analyzing NPS by RFM Segments (Crucial Data) (03:43) Finding Your Top 5 Churn Reasons (04:32) The BIG Mistake: It's NOT About Price & Discounts (04:51) 10 Initiatives to Prevent Churn (05:00) 1. Internal Alignment (Getting Your Team Onboard) (05:25) 2. Real-Time NPS Alerts & Objection Treatment (06:22) 3. Craft Journeys & Re-engage at the Right Time (06:48) 4. Find Your Purchase Cycles (Coffee vs. Shoes) (07:35) 5. Trigger Relevant Notifications (Across All Channels) (08:04) 6. Concierge Follow-ups (Creative Belgian Example) (09:10) 7. Leverage Package Inserts (09:38) 8. Create a Community (Avi Example) (10:06) 9. & 10. Expand Assortment & Eliminate Toxic Products (10:28) The 4-Layer Product Optimization Framework (12:32) Next Steps & FREE Download Want more? Read my book on eCommerce here: https://bit.ly/The-CLV-Revolution OR Get the course on CLV: academy.omniconvert.com Follow me (I post almost daily)   / valentinradu   Follow Omniconvert on: Linkedin:   / omniconvert   Get our AB testing technology here: https://www.omniconvert.com/